Whitewater Ski Resort

ROle: Marketing & Sales Director

As the Sales & Marketing Director at Whitewater Ski Resort, I surpassed skier visitation targets with a strategic and data-driven approach that not only met but exceeded engagement goals.

Implementing a data-centric content marketing strategy became a linchpin, ensuring our content resonated with the audience and strengthened the resort's digital presence. Simultaneously, I spearheaded the reintroduction and reimagination of events, injecting new energy into the calendar and fostering community engagement.

The resort experienced significant expansion under my tenure, marked by the launch of a backcountry lodge, campground, revamped website, chairlift, and refreshed branding. This comprehensive approach broadened the resort's offerings and solidified its status as a year-round destination. My role extended to driving year-round revenue and visitation growth through strategic planning, innovative brand management, and valuable partnerships, positioning the resort for sustainable success.

Leveraging technology, innovation, and creativity, I differentiated the Whitewater brand, ensuring its position as an industry pioneer offering unique and compelling experiences. Strategic planning played a crucial role, encompassing brand management and cultivating partnerships that shaped the resort's identity and fostered collaborative ventures for mutual benefit.