Vancouver Foundation

Reflecting on my rewarding journey as a digital and content strategy consultant with Vancouver Foundation over the past five years, I am proud to have contributed to numerous projects and campaigns that have made a meaningful impact across British Columbia.

When the pandemic struck, Vancouver Foundation swiftly mobilized the Community Response Fund, raising over $6 million to support the vital work of frontline organizations. My role involved developing digital engagement strategies to amplify the voices of fund recipients, donors, and the organizations doing critical work during this challenging time, ultimately increasing both awareness and donations for the fund. A standout initiative during this period was the In Our Hearts campaign, inspired by the resilience and generosity of British Columbians.

This campaign not only underscored the growing demand for charitable support but also strengthened awareness of the Community Response Fund and the Emergency Community Support Fund. By leveraging digital media, strategic partnerships, and compelling storytelling, I encouraged individuals to share stories about the people, charities, and organizations that mattered most to them.

The campaign became a platform to celebrate the extraordinary care and unity demonstrated during one of the most challenging times in recent history, fostering a sense of connection and inspiring the community to come together and make a difference. These experiences remain some of the most meaningful of my career, reaffirming the power of storytelling and collaboration in driving positive change.

Another deeply impactful project was the LEVEL VF program, a youth engagement initiative focused on addressing racial inequity by building the leadership capacity of Indigenous, racialized immigrant, and refugee youth. Through authentic conversations and storytelling, the program sought to amplify the voices of underrepresented groups and empower young people to influence decisions that directly impact their lives.

My role in the LEVEL program involved crafting compelling content that showcased behind-the-scenes activities and shared the powerful stories of the program's cohorts. By highlighting their journeys and achievements, I contributed to a narrative of empowerment and change, celebrating the resilience and potential of these inspiring young leaders. This experience was both professionally rewarding and personally meaningful, as it reinforced my commitment to using storytelling as a tool to drive equity and inclusion.

The Neighbourhood Small Grants (NSG) project was equally inspiring, offering an opportunity to spotlight community-driven initiatives across BC. By developing strategies to amplify these stories on digital and social media platforms, I connected with community inspired individuals dedicated to fostering community and belonging. The program provided grants of up to $500 for projects that encouraged social connections and skill-sharing while adhering to physical distancing guidelines. It also integrated seamlessly with On the Table BC, blending initiatives to increase visibility and expand the reach of each NSG project.

Working with Vancouver Foundation has been an incredible privilege, and I’m excited to build upon this body of work in 2024. Each project has not only advanced the foundation’s mission but also provided me with personal and professional fulfillment. Together, we continue to weave a tapestry of impact, connection, and meaningful change—one initiative at a time.

Most recently, I’ve been working with Vancouver Foundation on bi-monthly campaigns, focusing on execution and analytical reporting to inform and refine content strategy efforts. These campaigns have included the launch of the Indigenous Priorities Focus Area, Grantee Storytelling, Renewed Visions, and the Vancouver Foundation Magazine. Each initiative has been an opportunity to spotlight meaningful stories and drive impactful engagement. I’m excited to see what 2025 holds and look forward to continuing to support the foundation’s inspiring work!