Vancouver Design Week

ROLE: SOCIAL MEDIA STRATEGIST & PRODUCER

I took the reins of Vancouver Design Week's social channels, delving into the city's design scene and crafting a narrative around "impact." My role involved integrating diverse partners, from leaders to visionaries, into our social presence. The result? Over 100 curated sponsorship posts, each platform-specific with custom designs.

The introduction of the Design Landmarks initiative marked a significant milestone. Soliciting suggestions from the design community, we asked, "What's your favorite design landmark?" The social campaign prompted questions, uncovered hidden layers, and sparked community engagement. It culminated in five sold-out and highly praised design tours.

One standout moment was the relocation of Emily Carr University of Art + Design to Great Northern Way. What was once unthinkable became a reality, unveiling a distinctive and eye-catching architectural masterpiece that ushered in a new era for the emerging False Creek Flats.

At Vancouver Design Week, we not only encouraged the community to notice design but also to question, explore hidden layers, and reflect on the impactful landmarks in our city. The journey continues, inviting you to share your favorite Vancouver design landmark and the stories behind them.