Noravera

Working at Noravera was an incredible experience that helped me discover my niche within the marketing mix. Under the guidance of Geoff Livingston, I had the opportunity to channel my imagination into content creation for amazing brands. Immersing myself in this creative environment also gave me valuable insights into improving client support through effective content distribution, further shaping my path in the creative field.

Film production remains a deep passion of mine, and I reflect on this time with fondness, inspired by the talented individuals I had the privilege of collaborating with. Here’s a sneak peek at some of the video spots I envisioned and helped bring to life during my time with Noravera.

EA Sports was expanding various departments and needed a recruitment strategy to attract exceptional talent. In response to their RFP, I developed a comprehensive content strategy to produce a series of recruitment videos. These videos highlighted the importance of the roles while giving potential applicants an engaging glimpse into life at EA Sports.

Saskatchewan Polytechnic University issued an RFP for their next video campaign, Tomorrow in the Making, aimed at recruiting prospective students. The campaign required collaboration with students across multiple campuses involved in innovative programs. The creative process demanded a thorough understanding of the programs to be featured, the target audience, and the type of content that would resonate most effectively, ensuring a compelling and impactful campaign.

Tentree issued an RFP for a new and innovative product, The Mobius, celebrated as the most eco-progressive backpack on the planet. This 4-in-1 backpack, crafted from recycled and sustainably sourced materials, was designed to seamlessly transition from the city to the sky while minimizing environmental impact.

By emphasizing Noravera’s storytelling expertise and our shared environmental values, the partnership was a perfect match. Together, we told the story of how The Mobius was more than just a backpack—it was a movement. The campaign’s success was evident, with $270,240 pledged toward an initial $30,000 goal.

Ride. Inspire. Lead. There’s nothing quite like the moment when you realize you’re capable of far more than you imagined, which is why snowboarding is so uniquely suited to fostering self-empowerment and growth. Working with the Chill Foundation (Vancouver Chapter) was an incredible opportunity to align my passion for snowboarding with a mission to support youth.

The program provided everything needed to get young people out on the slopes—at absolutely no cost. Over the course of the winter, we documented a cohort of youth snowboarding at Cypress Mountain, and between shoots, I had the privilege of teaching them how to snowboard. It was an amazing experience, and I’m excited to volunteer again for this incredible organization!

The Naked Truth was a video concept I created for Two Wheel Gear to support the launch of their innovative Pannier Backpack Convertible alongside their staple product, the Garment Pannier. Biking to work is a big part of Vancouver’s culture, and for office commuters, having the ultimate bike suit bag is essential.

We dove deep into customer personas and crafted a bold video campaign to spread the word about Two Wheel Gear. In such a competitive market, we knew taking a creative risk was necessary. The result? A standout campaign that not only garnered significant attention but also earned Two Wheel Gear the title of Marketer of the Year for this initiative!