Noravera

ROLE: CONTENT STRATEGIST

Working at Noravera was an amazing experience that allowed me to discover my niche within the marketing mix. Under the guidance of Geoff Livingston, I had the opportunity to leverage my imagination to inform content creation efforts for incredible brands. Immersing myself in this creative world also provided insights into enhancing client support through effective content distribution, shaping my path in the creative field. Film production remains a passion of mine, and I reflect on this time with fondness, inspired by the talented individuals I had the privilege of working with. Here is a sneak peek into some of the video spots I imagined and/or won during my time with Noravera.

EA Sports was expanding its departments and required a recruitment strategy, including concise versions that would attract exceptional talent. In response to their RFP, I developed a content strategy aimed at producing a range of recruitment videos. These videos not only emphasized the significance of the roles but also offered potential applicants a sneak peek into life at EA Sports.

Saskatchewan Polytechnic University issued an RFP for the creation of their next video campaign aimed at recruiting students for enrollment. The campaign, titled 'Tomorrow in the Making,' required collaboration with and gathering of students across multiple campuses involved in innovative programs. The creative process involved a deep understanding of the programs to be highlighted, the target audience, and the type of content that would resonate effectively.

Tentree issued an RFP in response to a new and exciting product called The Mobius, touted as the most eco-progressive backpack on the planet. This 4-in-1 backpack is designed with recycled and sustainably sourced materials, taking you from the city to the sky while reducing your impact on the world. By highlighting Noravera's storytelling capabilities alongside our shared values for the environment, it was a great match, and off we ran telling the story of how The Mobius was more than just a backpack. The results showed with $270,240 pledged towards a $30,000 goal.

Ride. Inspire. Lead. Even more importantly, there’s nothing quite like the moment when you realize you’re capable of a lot more than you imagined, and that’s why snowboarding is so perfectly aligned to aid in self-empowerment and growth. Working with the Chill Foundation (Vancouver Chapter) was a great opportunity to align my passion for snowboarding while providing youth with everything they need to get after it, at absolutely no cost. Over the course of the winter, we documented a cohort of youth snowboarding at Cypress Mountain, and in between shoots, I would teach youth to snowboard. Such a great experience, and I look forward to volunteering again for this great organization!

The 'Naked Truth' was a video concept for Two Wheel Gear that was used in conjunction with the launch of a new product called the Pannier Backpack Convertible alongside their staple product, the Garment Pannier. Biking to work is huge in Vancouver, and if you work in the office, you need a pannier that is the ultimate bike suit bag. So we dove into customer personas and created a video campaign that garnered attention to spread the word about Two Wheel Gear. In such a competitive market, we needed to take a risk, and in doing so, Two Wheel Gear won Marketer of the Year for this campaign!