Nada Grocery

Joining Nada as Marketing Manager was the start of an inspiring and transformative journey that grew into roles as Marketing Director and Digital Director. From day one, I was captivated by the brand’s commitment to a healthier planet and its mission to revolutionize the way we shop for food. Founded by marine biologist Brianne Miller, Nada posed a profound question: What if food... was just food again? This vision fueled my passion for creating meaningful, planet-first marketing strategies.

One of the most impactful campaigns I spearheaded was centered on the journey of a plastic container, timed with the launch of the Upcycling Container Program. This initiative delivered a compelling message about reducing waste and the collective responsibility to keep plastic out of landfills. Other memorable campaigns included Nada at Home, Field Trips, On the Menu, For Me, For You, For the Planet, and Nada Presents. Each campaign reinforced Nada’s mission, engaging audiences and driving conversations about sustainability and conscious consumption.

These experiences not only deepened my dedication to environmental advocacy but also solidified my belief in the power of thoughtful, mission-driven storytelling.

As the Director of Digital, I guided Nada’s marketing and creative team through a transformative phase, evolving the brand from a brick-and-mortar establishment into a thriving omni-channel presence. A key milestone was spearheading the development of a groundbreaking Shopify website—an industry first for a grocer like Nada.

This innovative platform had to accommodate a unique business model, including product weight-based sales, container refilling, and occasional container purchases. To achieve this, I collaborated closely with developers to create customized Shopify functions and integrate third-party apps that addressed challenges specific to grocery operations, such as managing diverse inventory types. This effort not only streamlined operations but also reinforced Nada’s position as a trailblazer in sustainable and modern grocery shopping.

The experience at Nada was a unique opportunity to reconnect people with food in its purest form, sparking essential conversations about our food system. Supporting Nada meant more than endorsing a local business; it was about championing a community-driven food system that bridged the gap between buyers and suppliers of healthy, unpackaged goods.

My role at Nada was far more than a professional endeavor—it was a personal commitment to driving positive change, fostering sustainability, and nurturing a community dedicated to conscious consumer choices. The journey left an indelible mark on my career, enriching it with lasting connections and a deep sense of purpose rooted in a mission that transcends grocery shopping. It was a privilege to contribute to a cause that inspires meaningful impact and redefines how we interact with food.

I also had the honor of working alongside a talented and inspired group of colleagues who have become lifelong friends. It was a privilege to collaborate with such a passionate team, and I’m excited to keep tabs on the incredible projects they will pursue. Although Nada closed its doors in 2023, its legacy endures, having sparked meaningful behavioral change in how people shop for food and fostering a deeper awareness of sustainability in everyday choices.