Huck Lifestyle

role: Marketing Director

Huck Lifestyle was more than just a brand—it was a passion project that allowed me to dive into the realms of social media marketing, content creation, and influencer marketing. Partnering with Lucy Wild and Nadine Nevitt, I embarked on a journey into textiles and entrepreneurship.

The brand's focus was on five-panel hats, bucket hats, and toques, each featuring a custom textile design to set our products apart in the market. We invested time and effort in selecting unique colorways and building narratives behind each product. This creative journey led to the establishment of content buckets, such as 'Who the Huck,' an editorial series featuring athletes, adventurers, and artists aligned with our core values.

This project was a powerful connection point, allowing me to understand the brand's significance to others and the impact it had on building a community. It served as a valuable lesson in navigating the influencer marketing landscape, seamlessly integrating products into scenes that not only inspired us as marketers but also resonated with our core audience.

Beyond the tangible products, Huck Lifestyle instilled a profound entrepreneurial spirit that continues to influence my professional journey. This project not only left a lasting mark on my approach to work but also connected me with a vibrant community of like-minded creatives, fostering a network of individuals driven by boldness and a shared passion for embracing life's next great adventure.

Huck Lifestyle was more than a brand—it was a catalyst for personal and professional growth, an incubator of creativity, and a rallying point for a community united by the spirit of hucking into the unknown with enthusiasm and courage.