Fairware

ROLE: CONTENT STRATEGIST
AGENCY: Joda CREATIVE

Fairware, a trailblazer in ethical and sustainable promotional products, became a focal point for me due to their innovative approach to shaping consumer habits and championing sustainability.

I proposed a digital transformation by integrating their 'strategy first' philosophy into content and social media marketing. This comprehensive collaboration spanned creative development, production, content marketing, and community engagement.

The evolution of our partnership led to impactful campaigns like 'The Changemaker Series.' Stemming from values and purpose, this series delved into the challenges unique to each Fairware project, showcasing the dedicated suppliers who bring visions to life. The digital strategy centered on sharing stories of individuals inspiring positive change through purpose-driven products.

Every Changemaker bears a tale of resilience and purposeful action. Our series dives deep into these narratives, posing crucial questions to ignite connections and inspire a shared vision for impactful change. The Changemaker Series unfolds across 15+ episodes, showcasing incredible brands like Patagonia, NADA, Eclipse Awards, and Chop Value.

Great content deserves effective distribution. Managing Fairware's advertising spend, I ensured their work reached the right ecosystems, effectively communicating core values and sustainable practices. The results? A remarkable +457% increase in online conversions via social media, demonstrating the power of purposeful storytelling and strategic digital amplification.